Gadfly is a magazine of social commentary, journalism and satire, analyzing contemporary culture from a critical perspective. It takes aesthetic inspiration from zine culture, medieval manuscripts and DIY publishing, mixing academic and alternative press traditions. The name is taken from a quote in Plato's Apology, where he describes Socrates as "the gadfly of the Athenian state," biting and stirring into action those around him with his sharp questions and criticism. The name reflects the publication's combination of sincerity and self-effacement, expressing its mission statement while keeping its tongue firmly in its cheek. Article topics include brainwashing and modern cults, as well as a retrospective on Jane Jacobs's beliefs in regards to urban planning and architecture. Gadfly has a little something for everyone: the scholar, the skeptic and the stooge.