Circle Space

Branding and Applications

Brand identity for a theoretical children’s used clothing boutique in Toronto's Beaches community. The brand name describes the positive action loop created by donating and reusing clothing, encouraging customers to come together and participate as a community to reduce landfill waste and create a happier future for their children. Children's clothing is a leading cause of fast fashion waste, and Circle Space provides a localized solution that also helps young families save money. Like the Beaches community itself, the brand is bright, optimistic and future-facing. I created an additional  poster series for the business, which was translated into an interior mural design.


Using Format